Perk Coffee
is a specialty coffee brand focused on delivering fresh, high-quality beans with a modern and approachable identity. The goal was to design packaging that feels energetic, bold, and memorable, while staying minimal and functional.
Brief
The client’s request was to create a packaging system for coffee that stands out on the shelf, communicates freshness, and captures the uplifting energy of a morning cup.
Concept Development
The design explored bold sans-serif typography paired with clean layouts to highlight origin, roast, and tasting notes. A color-coded palette was developed to differentiate coffee varieties, supported by strong contrasts for instant recognition.
Final Outcome
The final packaging for Perk Coffee delivers:
Bold typography that creates instant shelf impact.
Color accents for variety recognition while keeping the system cohesive.
Minimal layouts that emphasize freshness and quality.
The result is a coffee brand that feels modern, vibrant, and energizing, making Perk stand out in a competitive specialty coffee market.
