Mind The Label was founded because as a consumer, I had difficulty finding stylish and beautiful clothing that were sustainable. Most sustainable brands have clothes but they looked like something my mother would wear, it looks loose and old-fashioned. I wanted to create beautiful, stylish and classic clothing that also does good for the environment.
These are our brand guidelines which explain how to use the new visual identity with confidence and clarity.
Our guidelines have been designed to ensure consistency within our brand, helping to create strong, recognizable and innovative communications.
The Mind the Label logo is an important asset to our organization and should serve as a foundation for all visual communications.
The identity can only make a positive impact if used consistently and correctly throughout all brand communications.
To maintain a strong brand image it is important that the logo is always applied consistently wherever it appears. It should never be manipulated or distorted. Guidelines for use with respect to color, position and size are all specified within this document.
The Mind the Label is also available in multiple variation types to be used when necessary.
Main ICON.
Embossing ICON
Use Embossing Icon for Favicon.
PRIMARY FONT
Hurme Sans 2 is our brand typeface, it should be used in all instances where typography is required. It is simple, clean and a legible typeface that compliments our logo.
We use four weights of Hurme Sans 2 – Regular, Medium, Bold and italic. Hurme Sans 2 Regular is the primary body font weight.
SECONDARY FONT
Alata is our secondary typeface, it should be used in all instances where typography is required. It is simple, clean and a legible typeface that compliments our logo.
Alata is a google font and was chosen for its versality across multiple platforms.
Typography should not be overlooked as a key element within out toolkit.
PRINT INTRODUCTION
Stationery, collateral, and promotional material designs have been identified in this document. It is important that these designs and styles be referenced and used solely for all printed items and needs.
