Premium indulgence with a playful twist.
Feels Patisserie
is a modern dessert shop that wanted an identity as delightful as its products. The challenge was to design a brand world that feels elegant, eye-catching, and instantly memorable — a balance of premium quality with a playful, sweet character.
The client’s request was clear:
“We need an elegantly modern, eye-catching logo and packaging for our new dessert shop.”
The challenge was to find the right balance between sophistication and playfulness.
Concept Development
To capture the essence of Feels, I explored three directions:
Minimal Elegance — refined typography and calm tones, reflecting premium patisserie culture.
Playful Chic — softer curves and expressive accents to convey indulgence and delight.
Modern Freshness — bold contrasts and simple shapes to stand out in a competitive dessert market.
Moodboards combined sans-serif typography with a palette of natural shades, rose-gold details, and black contrasts — a mix that conveys freshness, luxury, and modern confidence.
Presentation & Refinement
I presented three full identity concepts applied in real-world contexts: logo lockups, packaging mockups, and shop materials.
The client selected the clean, modern design with soft curves and refined typography, which best expressed Feels’ premium yet approachable spirit. Together, we refined color choices, adjusted typography scales, and prepared the logo system for versatile use across packaging and marketing.
Final
Outcome
The final identity and packaging for Feels Patisserie communicate elegance, freshness, and indulgence through a clean and modern visual system.
Logo — minimal sans-serif typography with soft geometry, reflecting a contemporary and approachable brand voice.
Packaging — refined layouts accented with rose-gold details and black contrasts, creating a sense of both luxury and playfulness.
System — cohesive across products, with natural tones providing calmness and metallic touches adding premium appeal.
