Brewzinga
was a concept project commissioned by a creative agency to test how a focus group would respond to the brand name at an early stage of development. The task was not to create a finished identity, but to provide a visual direction that could be tested for recognition, appeal, and market fit.
Brief
The agency’s goal was to validate whether “Brewzinga” could work as a brand name for a coffee product. To support this, I developed a logo and packaging prototype that helped participants imagine the brand in a real-world context.
Concept Development
The design explored bold, playful typography combined with energetic coffee-related visuals. Color choices and layouts were kept simple and approachable, so that focus group participants could concentrate on the name’s impact rather than being distracted by overly complex design.
Outcome
The result was a test-ready brand prototype:
Packaging mockups that gave the name visual context.
A design direction that felt modern, fun, and energetic, reflecting the lively tone implied by “Brewzinga.”
This project illustrates how early-stage branding visuals can be used not just for design, but also for research and validation.