Aguro Coffee
is a specialty coffee brand built on the values of quality, craft, and modern lifestyle appeal. The task was to design a brand identity and packaging system that communicates authenticity, freshness, and premium simplicity.
Brief
The client wanted branding and packaging that would:
Stand out in the crowded coffee market.
Communicate both authentic coffee craft and modern minimalism.
Be flexible enough to grow into different product lines.
Concept Development
The creative direction explored bold serif typography, clean layouts, and a restrained color palette to highlight product information like origin, roast level, and tasting notes.
To differentiate varieties, I introduced color-coded accents, ensuring instant recognition without breaking brand cohesion.
Moodboards combined modern clarity with artisan authenticity, reflecting both the energy of coffee culture and the refinement of premium design.
Packaging Brief
I also would like to continue discussion about packaging. For us, one color printing on kraft pouch is most affordable option. If you suggest more colors, please let me so.
Minimum quantity for printing is 1000 pouch that is too much if we prepare different pouch for each coffee beans.
Final Outcome
The Aguro Coffee branding and packaging system delivers:
Logo — clean, modern, and memorable, adaptable for different applications.
Packaging — minimal layouts with color-coded accents, balancing elegance and practicality.
System — scalable design ready for future products, from beans to ready-to-drink formats.
The result is a coffee brand identity that feels authentic, premium, and contemporary, creating trust on the shelf while energizing the customer experience.