Osoi (遅い)

is the Japanese word for “slow.” The name reflects the philosophy of the skincare studio — to slow down, care for yourself, and restore balance through holistic treatments and carefully selected clean, natural brands, including Biyó.

The task was to create a brand identity for a small skincare studio that offers treatments as well as resells premium clean beauty brands.

The goals were clear:

• Convey calm and purity.
• Highlight natural, clean ingredients.
• Express Japanese-inspired minimalism — “less is more.”

The design language was shaped by:

• Minimal typography — clean sans-serif fonts with a soft, modern feel.

• Natural tones — white, muted grey, and earthy beige accents.

• Japanese inspiration — simplicity, balance, and harmony as guiding principles.

Moodboards combined calm minimalism with organic softness, echoing the sense of clarity and comfort that defines the Osoi studio experience.

The final identity for Osoi Skincare Studio communicates:

• Calmness — a clean, uncluttered visual system.

• Eco-transparency — a palette and materials connected to nature.

• Japanese aesthetic — modern minimalism inspired by the philosophy of slowing down.

With this branding, Osoi positions itself as a modern holistic skincare studio, offering not just treatments but a ritual of balance and serenity.