Food & Supplements — Case 01
Identity · Packaging · Digital
Ryze
Five years, one growing ritual — the identity of a mushroom coffee brand, from a single pouch to a full superfood range.
Six products · one system
Client
Sector
Scope
Collaboration
01 — The brand
A wellness brand built around mushroom coffee and superfoods — energy and focus for a modern, mindful routine.
Clarity
One calm frame on every pack, so the product — not the noise — does the talking.
Vitality
Colour as energy: each ritual owns a tone you can find on the shelf in a second.
Minimalism
Sustainable materials and restrained typography — premium without the excess.
02 — The range
Colour as a navigation system
01
Earth
Mushroom Coffee
The original. Function meets a grounded, natural aesthetic — an earthy palette and a resealable pouch made to live on the counter, every morning.
Earthy palette · Resealable pouch
Pl. 02 — Mushroom Coffee
02
Cream
Superfood Creamer
A lighter, warmer tone that speaks of creaminess and indulgence. Matte finish, soft palette — clean-label, plant-based, quietly premium.
Matte finish · Plant-based
Pl. 03 — Superfood Creamer
03
Night
Mushroom Hot Cocoa
Deep navy and a Milky Way illustration create an instant association with night, rest and slowing down — cocoa as an evening ritual.
Celestial illustration · Deep navy
Pl. 04 — Mushroom Hot Cocoa
04
Spice
Mushroom Chai
An abstract blend of earthy tones inspired by Ayurvedic spices. Flowing, organic shapes make it grounding and uplifting at the same time.
Organic shapes · Warm spice palette
Pl. 05 — Mushroom Chai
05
Mushroom Gummies
Two moods, one system. Multi rises with soft sky hues and a sun motif for daily vitality; Sleep settles into midnight blue and a glowing moon.
Multi · Sleep
Pl. 06 — Mushroom Gummies
06
Matcha
Mushroom Matcha
Soft greens and clean elements communicate clarity, focus and vitality — a modern wellness staple for mindful consumers.
Soft green · Clean layout
Pl. 07 — Mushroom Matcha
03 — Limited editions
Seasonal, collectible, 2025/26.
Pl. 08 — Pumpkin edition
Pl. 09 — Hazelnut edition
Pl. 10 — Vanilla edition
Pl. 11 — Peppermint edition
The idea
One brand. Many rituals.
04 — Outcome
A system that scales — every new product instantly recognisable as Ryze, yet with a mood of its own.
Over five years the identity grew from one mushroom coffee pouch into a full range of superfoods, limited editions and digital assets — without losing its calm, recognisable voice.
Pl. 12 — In the wild
Pl. 12 — Black Edition
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